Tag / user persona

At Impactivs we constantly use and love customer personas. We also train and recommend entrepreneurs to do it. We have created a Miro Template to help them with it. We realized sometimes it is not obvious how to use customer persona in the day to day business. So here are the main ways to make…

So you’re on a mission to make a positive social and environmental impact in the world and you have an idea or a solution.  One of the first questions you’ll have to answer is who am i creating this new solution for? Gone are the days when engineers came up with an invention, knocked on…