If you are launching a new impact venture, some of the very first questions you’ll have to answer are;
- Who am i designing this amazing innovation for?
- How can i create a sustainable solution that really fulfills their needs and pain points?
They can be answered by documenting user personas, i.e. fictional characters which represent the motivations, emotions and behaviours of your target audience.
Our Persona Toolkit will help you;
- Understand what user personas are and why they are a cornerstone of a successful business launch
- Quickly create some actionable personas thanks to our Runbook, Persona template and Interview guide!
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